some good examples of the use of social media

Created by Voltier Digital for ScottMonty.com

customer experience: how to sell a Mercedes with augmented reality

Pretty cool! In AR world not that special but for advertisers and marketers very interesting.

Mercedes uses AR to get the customer engaged and get see how his option will work out on his specific car.


http://www.youtube.com/watch?feature=player_embedded&v=1P2uAOyUkgI

Kinect used to move a displayed perspective

Pretty cool! Kinect is used to move the displayed perspective

Next step is recognize a specific person and move with that persons perspective....

video on youtube

Google wins from Microsoft

Business Insider

cost compared to benefits of social media

Grafiti 2.0; Inspiring combination on and offline engagement

influence factors in social commerce

Great post on the psychology behind influencing customer bying behaviour and the effect on social commerce (use of social tools in e commerce).

http://www.tabjuice.com/infographics/social-commerce-psychology-infographic/

Based on  Influence: The Psychology of Persuasion from Cialdini http://en.wikipedia.org/wiki/Robert_Cialdini